Meta tags give search engines more information about a web page.
This is implicit information, meaning that it's not visible to visitors of the web page itself.
Meta tags can be found in the <head> element of a web page.
By putting meta tags in the body, some browsers may not recognize them and you're essentially creating invalid markup.
Often, meta tags will contain a name attribute, which sets a type of metadata.
The value of this metadata is expressed through a content attribute.
There are all kinds of valid name-value pairs you can use within meta tags.
The meta description tag is probably one of the most useful meta tags.
As the name suggests, it gives search engines a short description about the page. It looks like this:
<meta name="description" content="Everything you need to know about meta tags for search engine optimization"/>
This tag used to have a lot more ranking power, but algorithm updates have diminished its effect.It won't improve your ranking, however, the meta description tag can still be useful because it is used on search engine result pages.This means that it can still improve the click-through rate of your pages. After all, words that match the user's search query are highlighted in bold.That's why a good page description can appear more relevant to the user, improving the chance of him/her clicking on it.The recommended length of a description is 160 characters.But what happens if you have an empty description or if you haven't used the meta description tag?Search engines will still display a short text in the SERPs, but they create one themselves.Most of these aren't as good as they should be, meaning that you're missing out on an opportunity to convince the user to click on the page.
Oct 19, 2022