Social Media Marketing is at the forefront of online marketing strategies, with & astonishing 93% percent of Fortune 500 companies using social media marketing in some form as of the end of 2015. Successful businesses of all sizes are realizing the need to build a brand and its awareness requires not just a web presence, but to also incorporate all the different social media channels into their marketing mix. Actively using social media can not only give your brand recognition in the marketplace but will also have a direct effect on sales.
What are the benefits of Social Media Marketing?
- Building brand awareness and creating a buzz about your products or services
- Increasing traffic to your website
- Increase in qualified leads + Sales
- Higher search engine rankings
- Lower cost and a higher return on investment
- Increase Author Rank, Which in turn will have a direct effect on your sites ranking in organic search